ARCHITECTURE FOR PROJECT DEVELOPMENT

02 Creative Concept

In the concept phase, targeted measures are taken to generate ideas. On the one hand, Input collects already existing ideas and approaches from different sources; on the other hand, ideas, impulses and approaches to solutions are newly generated with various creative methods.

This project stage includes the following points:

• Structuring the project area
• Content conception of the offer
• Thematization for the concept / offer
• Presentation through example pictures or sketches
• Basic planning of the environment (setting)
• Consideration of environmental and spatial compatibility
• Taking into account the balance of the offers for the different target groups and / or thematic areas
• Proposal for the stages of creative concepts