02 Creative Concept

In the concept phase, targeted measures are taken to generate ideas. On the one hand, Input collects already existing ideas and approaches from different sources; on the other hand, ideas, impulses and approaches to solutions are newly generated with various creative methods.

This project stage includes the following points:

• Structuring the project area
• Content conception of the offer
• Thematization for the concept / offer
• Presentation through example pictures or sketches
• Basic planning of the environment (setting)
• Consideration of environmental and spatial compatibility
• Taking into account the balance of the offers for the different target groups and / or thematic areas
• Proposal for the stages of creative concepts